Moving Company Advertisements

Posted by David Piotrowski

Many moving companies are not aware that their are specific rules they must follow when advertising their services. While regulations take into consideration the first amendment to the U.S. Constititution, guaranteeing the right to free speech, their are particular laws explaining what movers need to include in their advertisements.

For example, movers and their agents must publish and use only truthful, straightforward, and honest advertisements. Movers must include, and movers must require each of their agents to include, in all advertisements for all services (including any accessorial services incidental to or part of interstate household goods transportation), the following two elements:

1. The name of the moving company, as it appears on file with the U.S. DOT, or the name or trade name of the motor carrier under whose operating authority the advertised service will originate; and
2. The U.S. DOT assigned to the moving company.

In addition, the movers U.S. DOT number must be displayed only in the following form in every advertisement: U.S. DOT No. xxxxxx (replacing the x with the actual number).

By following these simple instructions, movers will be in compliance with the rules regulating moving company advertisements.